About Alice

I’m Alice, I live in South East London with my partner Nick who is a professional photographer.

I have always loved clothes and fashion and after a 20 year career in Advertising, I decided to retrain as a Personal Stylist back in March 2018. I trained with Nicky Hamilton Jones and I am now delighted to be working as part of her NHJStyle team, as well as working with my private Personal Styling clients too. (More info on my styling courses & career todate can be found here

I also started documenting my outfits on Instagram in September 2017 on my @alice_inthe_looking_glass account and have been very lucky to collaborate with lots of amazing independant & high street brands, so my wardrobe is now bursting!! 😉 

My styling approach is based on two things:

  • I don’t believe you have to spend a lot to look great.
  • Getting older is no barrier to looking and feeling fabulous.

I like to combine affordable high st brands with the unique independants pieces I have found along my travels & love sharing these ideas & looks via my instagram and with my clients directly.  I also love to help with finishing touches like hair & make up tips as I have always had a passion for both and did a professional make up course back in 2005. (You can find quite a few hair & beauty tutorials here on my IGTV)

As a woman in my late 40’s, I like to find the balance between on trend and fun in terms of my look. I hate the term mutton dressed as lamb as you’ll never be as young as you are today, so I say…..if you love it and it makes you happy….bloody go for it! 

I’m also interested in health & fitness & lost over 2 stone back in 2017 via Slimming World, so am back to my fighting weight & a healthy size 10-12. I know I will never be skinny & to be quite honest I love my food & a glass of vino or 2 too much for that. 

A lot of woman my age are mums and unfortunately that didn’t happen for me, however I am very lucky that my partner has two very handsome teenage boys that come and stay every other weekend so although not a mum, there are some lovely kids in my life including my gorgeous nieces & nephews. 

Along with my Styling & Influencing (although I really am not keen on describing myself as an influencer) I also work for my brothers company On Side Hospitality as as an Events Manager. This means I attend lots of exciting events throughout the sporting calendar suchs as Ascot, Henley, The Grand Prix and many more, which is so much fun, although all sadly on hold right now due to Covid19. (Date of this edit 4th June 2020)

If you are interested in a Personal Styling session then you can find out more about my services here.

If you are interested collaborating with me and my photographer partner, you can see some of our previous photography work here or of course please go check out my instagram here. 

I’d love to hear from you so please feel free to get in touch. 

Lots of love


Some of the brands I have collaborated with Karen Millen, Coast, Phase 8, Wallis, Vionics, Sweaty Beaty, Joe Browns, Sosandar, Nookie Design, Velvet Boutique, Forever Unique, Boden, Baukjen, Shoe the Bear, Figleaves, Kaleidoscope, Ashiana London, Fairfax & Favour, Twisted Thunder, Cabi, Shoeaholics, Sarah Haran Uk, Jess Collette, Pickle London, Sain & Sofia, Hotter Shoes, JDWilliams, Love Damsel, Traffic People, Duo Boots, Jones The Boot Maker, Mrs Hyde Bags, George @ Asda to name a few……